Gupshup (WhatsApp)
Connect your WhatsApp Business channel through Gupshup to receive and reply to customer messages from Inbox, and to send broadcast template messages.
Before you start
- A Gupshup account with a WhatsApp app configured
- Your Gupshup app token, app ID, WABA ID, and phone number ID
- Admin access in your Bread Crumbs workspace
If you create a new app on Gupshup, add our partner ID: 4479 during app setup from Settings → Add Partner to ensure we have the necessary access to provide technical support and troubleshooting whenever needed.
Integration steps
- Open the Channels page.
- Click Add channel and choose Gupshup (WhatsApp).
- Enter your channel name and Gupshup credentials:
- Display phone number
- App token
- App ID
- WABA ID
- Phone number ID
- Save and enable the channel.
- Copy the incoming webhook URL shown after setup and set it as your Gupshup app webhook URL.
After setup
- Send a test message to your connected WhatsApp number.
- Confirm the conversation appears in Inbox.
- Reply from Inbox and verify the reply is delivered on WhatsApp.
Common notes
- Keep your Gupshup app token private; regenerate it in Gupshup if exposed.
- If messages do not appear, verify the webhook URL and that the channel is enabled.
- Manage and approve WhatsApp message templates from the Meta WhatsApp Manager.